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They were raised in completely different cultures, but with the same values instilled in them by their mothers: to create and eat great foods cooked from scratch with whole, natural ingredients. 

Holly Valencia - Good Life Naturals
Holly Valencia - Good Life Naturals

Out of that commitment, Good Life Naturals was launched in 2017 at local farmers’ markets in West Michigan by Founders Holly and Hector Valencia.

Holly and Hector reached out to the JPG Garden team in 2019 with one simple question, “Can you help us prepare and launch our products into retail and Amazon?” 

With a unique line of granola, artisan salsa and vegan ketchups, Holly, Hector and the JPG Garden team went to work to assist Holly and Hector to develop a go-to-market plan to grow their CPG business. 

Now through Holly and Hector’s hard work and perseverance over the past two years, Good Life Naturals has secured a Midwest distributor and is growing in Michigan and Chicago markets with retailers like Pete’s Fresh Market, Gordon Marketplace, Fresh Thyme Markets and more. In addition, they are up and in operation on all channels of Amazon.

“Our JPG Garden coach Dean Sinclair and the JPG network of experts have been invaluable to our food business over the past 2 years,” Holly explains. 

“Dean and Veronica have been true business partners whom we have come to trust. JPG seems to have an endless supply of resources and food industry experts that are helping us on every aspect of our CPG business.“

For 2022, the team’s focus will be to expand their retail customer base in the Midwest, launch a new 2 oz. snack pack granola line while taking their marketing to the next level to build Good Life Natural’s customer base and brand awareness.

To learn more about Good Life Naturals, watch the video below. Or explore Holly and Hector’s website. 

To connect with a JPG Garden coach to see how they can help your brand grow, you can schedule a meeting here.

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