F&B
Startup Advising
Build and grow your business with expert guidance from seasoned cpg founders and subject matter experts.
F&B
Startup Advising
Build and grow your business with expert guidance from seasoned cpg founders and subject matter experts.
JPG ADVISING
Founder Cohorts

Cohort style learning for cpg founders at similar growth stages supported by Industry Expert Exposure

We cover key CPG 101 topics including Marketing, Data, Sales, Regulatory, Legal, Production, Supply Chain (customization is possible for Cohort programs)

Network with key stakeholders during virtual meetings and industry events

Now recruiting for our February 2024 Cohort. HURRY, spots are limited!

APPLY NOW
1:1 Advisory

Structured packages to help you define your Brand & Positioning, make strides in Product Development and identify the best approach to your Manufacturing

Guidance from your team: a cpg founder currently running their business and a subject matter expert in their field

You benefit from JPG proven methodology and expertise while building your business in a hands-on manner

SIGN ME UP
Founder Cohort Program

How To Start:

Complete online application and you will be contacted by our Cohort Catalyst.

Program Breakdown:

Each Cohort includes up to 12 Company Founders and all sessions include Industry Experts, covering key topics.

In-person events at major industry expos and 5 hours of individualized advisory service for each company are included.

Timing:

6-month span, covering 10-12 virtual sessions, 90 minutes each.

Pricing:

$900.00 per month with a 10% discount if paid in full in advance.

APPLY NOW
Meet Your Advising Team
JPG ADVISING
Founder Cohorts

Cohort style learning for cpg founders at similar growth stages supported by Industry Expert Exposure

We cover key CPG 101 topics including Marketing, Data, Sales, Regulatory, Legal, Production, Supply Chain (customization is possible for Cohort programs)

Network with key stakeholders during virtual meetings and industry events

Now recruiting for our February 2024 Cohort. HURRY, spots are limited!

APPLY NOW
1:1 Advisory

Structured packages to help you define your Brand & Positioning, make strides in Product Development and identify the best approach to your Manufacturing

Guidance from your team: a cpg founder currently running their business and a subject matter expert in their field

You benefit from JPG proven methodology and expertise while building your business in a hands-on manner

SIGN ME UP
Founder Cohort Program

How To Start:

Complete online application and you will be contacted by our Cohort Catalyst.

Program Breakdown:

Each Cohort includes up to 12 Company Founders and all sessions include Industry Experts, covering key topics.

In-person events at major industry expos and 5 hours of individualized advisory service for each company are included.

Timing:

6-month span, covering 10-12 virtual sessions, 90 minutes each.

Pricing:

$900.00 per month with a 10% discount if paid in full in advance.

APPLY NOW
Meet Your Advising Team
Make real progress against your business goals.

Position your product uniquely in the competitive landscape

Improve upon your home recipe towards a scalable formulation

Create a plan to optimize your manufacturing today and scale for the future

1:1 Advisory Packages

How To Start:

Select a package based on your current coaching needs. Click to get in touch with our team to learn more.

Session Breakdown:

3 Founder Advisor Sessions: Guidance and road map for your overarching business goals.

4 SME Sessions: Expert advising on selected program topics.

Timing:

Packages are designed to be completed over a 6-8 week period.

You and your team will align on session scheduling.

Pricing:

Packages are priced at $3,500 per package.

Brand & Consumer
  • Brand: define your story, vision, mission, values
  • Product Positioning: understand the competitive landscape and how to break through the noise
  • Audience: define your target consumer and learn how to collect their feedback
  • Pitching: understand the value and how to win
TAKEAWAYS
  • Clarity of target consumer, brand purpose and competitive position
  • Being prepared to test & learn or pitch
GET IN TOUCH
Product Development
  • Food Values: understand brand guardrails, ingredients, attributes & claims, procedure, and more
  • Formulation: translate your home recipe into a formula and procedure; critical control points for safety
  • COGS & Safety: improve your current cost of goods and finalize procedure and safety
TAKEAWAYS
  • Recommendations for continuing to develop your formulation
GET IN TOUCH
Manufacturing
  • Self or Co-manufacture: understand your options and the best path forward
  • Process Design & Equipment: improve processes through optimization and creation of SOPS
  • Quality Assurance, Testing and Certifications: know your current setup and set goals
TAKEAWAYS
  • Recommendations for optimization and manufacturing roadmap to scale your business
GET IN TOUCH