Cohort style learning for CPG founders at similar growth stages supported by Industry Expert Exposure
F&B
Startup Advising
Build and grow your business with expert guidance from seasoned cpg founders and subject matter experts.
F&B
Startup Advising
Build and grow your business with expert guidance from seasoned cpg founders and subject matter experts.
BRANDS THAT HAVE GROWN WITH US:
JPG ADVISING
Founder Cohorts
This is your B-School course for Founders, covering subjects including Fundraising, Marketing, Data, Sales, Regulatory, Legal, Supply Chain, and beyond in sessions led by some of the industry’s most recognized leaders
Network with key stakeholders during virtual meetings and industry events
Now recruiting for our Spring 2025 Cohort. HURRY, spots are limited!
APPLY NOW
1:1 Advisory
Structured packages to help you define your Brand & Positioning, make strides in Product Development and identify the best approach to your Manufacturing
Guidance from your team: a cpg founder currently running their business and a subject matter expert in their field
You benefit from JPG proven methodology and expertise while building your business in a hands-on manner
SIGN ME UP
Founder Cohort Program
How To Start:
Complete online application and you will be contacted by our Cohort Catalyst.
Program Breakdown:
Each Cohort includes up to 12 Company Founders and all sessions include Industry Experts, covering key topics.
In-person events at major industry expos and 5 hours of individualized advisory service for each company are included.
Timing:
6-month span, covering 10-12 virtual sessions, 90 minutes each.
Pricing:
$900.00 per month with a 10% discount if paid in full in advance.
APPLY NOW
What our founders are saying:
”The cohort presenters have offered real-time value and meaning to my business. The experience has helped me readjust sales strategy, channels of business to revisit, social media, and more.
Will P.Owner, Cookwell & Company
”What a great experience! It's exposure to ALL things you need to know. With a product already in market, I was hesitant to join, but it’s been one of the best decisions I’ve ever made.
Josh C.Owner, Cool Jacks
Meet Your Advising Team
Robin Puskas
Chief Innovation Officer, JPG Brooklyn
I am passionate about supporting founders in their journey to make their dream a reality on the shelf.
Maya French
Founder, Coach
I enjoy helping startup founders fast-track their success by steering them away from initial hurdles. I’m also grateful for the opportunity to gain valuable insights from their innovative viewpoints and fresh perspective in the industry.
Rick Williams
Operations Expert
The passion and energy from founders is contagious! I love being able to help them navigate what may be some unfamiliar waters as they build a business.
Howie Sher
Founder, Catalyst – 1:1 Advisory & Founder Cohorts
I enjoy creating connections between leaders and innovators. Through shared experiences, they quickly develop authentic relationships filled with encouragement and support.
JPG ADVISING
Founder Cohorts
Cohort style learning for CPG founders at similar growth stages supported by Industry Expert Exposure
This is your B-School course for Founders, covering subjects including Fundraising, Marketing, Data, Sales, Regulatory, Legal, Supply Chain, and beyond in sessions led by some of the industry’s most recognized leaders
Network with key stakeholders during virtual meetings and industry events
Now recruiting for our Spring 2025 Cohort. HURRY, spots are limited!
APPLY NOW
1:1 Advisory
Structured packages to help you define your Brand & Positioning, make strides in Product Development and identify the best approach to your Manufacturing
Guidance from your team: a CPG founder currently running their business and a subject matter expert in their field
You benefit from JPG proven methodology and expertise while building your business in a hands-on manner
SIGN ME UP
Founder Cohort Program
How To Start:
Complete online application and you will be contacted by our Cohort Catalyst.
Program Breakdown:
Each Cohort includes up to 12 Company Founders and all sessions include Industry Experts, covering key topics.
In-person events at major industry expos and 5 hours of individualized advisory service for each company are included.
Timing:
6-month span, covering 10-12 virtual sessions, 90 minutes each.
Pricing:
$900.00 per month with a 10% discount if paid in full in advance.
APPLY NOW
What our founders are saying:
”The cohort presenters have offered real-time value and meaning to my business. The experience has helped me readjust sales strategy, channels of business to revisit, social media, and more.
Will P.Owner, Cookwell & Company
”What a great experience! It's exposure to ALL things you need to know. With a product already in market, I was hesitant to join, but it’s been one of the best decisions I’ve ever made.
Josh C.Owner, Cool Jacks
Meet Your Advising Team
Robin Puskas
Chief Innovation Officer, JPG Brooklyn
I am passionate about supporting founders in their journey to make their dream a reality on the shelf.
Maya French
Founder, Coach
I enjoy helping startup founders fast-track their success by steering them away from initial hurdles. I’m also grateful for the opportunity to gain valuable insights from their innovative viewpoints and fresh perspective in the industry.
Rick Williams
Operations Expert
The passion and energy from founders is contagious! I love being able to help them navigate what may be some unfamiliar waters as they build a business.
Howie Sher
Founder, Catalyst – 1:1 Advisory & Founder Cohorts
I enjoy creating connections between leaders and innovators. Through shared experiences, they quickly develop authentic relationships filled with encouragement and support.
Make real progress against your business goals.
1:1 Advisory Packages
How To Start:
Select a package based on your current coaching needs. Click to get in touch with our team to learn more.
Session Breakdown:
3 Founder Advisor Sessions: Guidance and road map for your overarching business goals.
4 SME Sessions: Expert advising on selected program topics.
Timing:
Packages are designed to be completed over a 6-8 week period.
You and your team will align on session scheduling.
Pricing:
Packages are priced at $3,500 per package.
Brand & Consumer
- Brand: define your story, vision, mission, values
- Product Positioning: understand the competitive landscape and how to break through the noise
- Audience: define your target consumer and learn how to collect their feedback
- Pitching: understand the value and how to win
TAKEAWAYS
- Clarity of target consumer, brand purpose and competitive position
- Being prepared to test & learn or pitch
GET IN TOUCH
Product Development
- Food Values: understand brand guardrails, ingredients, attributes & claims, procedure, and more
- Formulation: translate your home recipe into a formula and procedure; critical control points for safety
- COGS & Safety: improve your current cost of goods and finalize procedure and safety
TAKEAWAYS
- Recommendations for continuing to develop your formulation
GET IN TOUCH
Manufacturing
- Self or Co-manufacture: understand your options and the best path forward
- Process Design & Equipment: improve processes through optimization and creation of SOPS
- Quality Assurance, Testing and Certifications: know your current setup and set goals
TAKEAWAYS
- Recommendations for optimization and manufacturing roadmap to scale your business
GET IN TOUCH
