- Route to Market: understand the US retail and distributor landscape and how to navigate it successfully.
- Channel Strategy: identify the right retailers and sales channels for your brand and lifecycle stage.
- Pricing & Margins: build a pricing strategy that accounts for distributor upcharges and retailer requirements.
- Sales Execution: develop the right team and relationships to get noticed and grow.
TAKEAWAYS
- Clarity on your go-to-market strategy, pricing structure, and channel priorities.
- Being prepared to build future retail partnerships.
